Quantity Over Quality – How to Publish More Content On Social Media.

When doing social media marketing and online branding, what matters is SPEED and quantity over quality. Let me explain;

You see, i have had the opportunity of working with some brands as a content developer and creative director and some of these brands especially the ones headed by women (no stereotypes) pay attention to very obscure design details.

For instance a social media design, a one minute video meant to go on Instagram will receive like 4-5 revisions before it is approved. I’ve learnt to most times go with what the client wants so I’ll do 20 revisions for you if that’s what you want.

Content management

But the reality is that it doesn’t really matter. Even if you spend one month working on an Instagram video, people will watch it, scroll past and 10 minutes later forgot they ever watched that your video because of the amount of videos online already.

Rather, focus on getting as much video out as possible and not one perfect video. 10 imperfect videos is better than 1 perfect video because in the social media game, its volume that wins not perfection. The speed with which you put out content matters especially if you’re a new business trying to make a name online.

If you are seeking competent content developers and creative directors to build your brand online, simply contact is on our social media pages or fill our contact form on https://characterrepublic.com/contact/

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